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Taylor Swift Outcharts Gunna. Her Next rival? Eilish.

Taylor Swift comfortably beats Atlanta rapper Gunna's latest album off Billboard's album chart for a fourth time.   

Next week, she may meet Billie Eilish, and the outcome may depend on fans' desire to buy numerous “versions” of performers' albums.  

Luminate, a data tracking organization, reports that Swift's latest studio album, "The Tortured Poets Department," topped the Billboard 200 with 260,000 US sales, including 282 million streams and 41,000 complete sales.   

Since its record-breaking release last month, “Tortured Poets” has sold 3.6 million equivalent albums.  

“One of Wun,” published only digitally, opens at No. 2 with 91,000 sales, largely from its 119 million streams.  

Gunna's website also offered CDs and vinyl LPs that it said would be shipped to fans later this year.  

Eilish released "Hit Me Hard and Soft," her third album and first after winning two Oscars and two more Grammys, on Friday.  

The music business is carefully following Eilish's record to see if it will top the charts and overthrow Swift.  

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